A robotics company with real-world ambition, not just flashy buzzwords. They weren’t trying to be the next big thing, they were already building it. What they needed was a brand and digital presence that looked like it came from 2035, but still felt human today.

The logotype uses the unique feature of the font 'GT Planar', multiple levels of italics and weight. This allowed me to create a logo that goes further in italics letter by letter. The final logo mark blends a 'S' and a filled 0, creating an empty space between them.

Utilizing consistent circle, square and diamond gradients with electric colors, I created motion that feels like you are scrolling through a story. Like a digital experience that's slowly unraveling a new world beneath your eyes.

Signalzer0's brand and website really complete each other. New generations, which are the consumers of the future, are tired of boring corporate companies with 'safe' brands. In the digital era, consumers want to see bright colors, bold iconography & a imaginative tone of voice. They want to feel something.